Start with ICAN: An (e) Book Doctoring Project

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Recently I had the pleasure of working with professional firefighter Joel Anderson, founder of the My FIRE Point empowerment system, to create a free opt-in gift (also sometimes known as a “lead magnet”) for visitors to his website. I loved Joel’s concept right away: His work focuses on what he calls your FIRE Point, the place where your personal strengths intersect with your passion to ignite and maintain your inner fire. The My FIRE Point system has four pillars: Foundation, Integrity, Relationships, and Excellence. The first pillar, Foundation, is where Joel and I concentrated while working on Start with ICAN.

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What The Heck is a Platform and Why Do I Need One?

Build your author platform to stand out from the crowd

If you want to take your business to the next level and pursue book publication, whether with an agent/publisher or through the independent route, you have to think beyond the content of the book itself. Sure, that’s where your creative side will go first…because after all, when you’re thinking about writing a book, it’s natural to focus on what that book will be. But is you keep your focus there only, you’re missing a key piece of the publishing success puzzle.

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A 3-Part Strategy for (Positive) Change in Your Book Publishing Results Step 1: Eliminate Overwhelm

burden in the office

When you run a business, overwhelm sometimes seem like the order of the day. Publishing a book just makes it ten times worse! Even if you’ve made a decision about pursuing a book deal or self-publishing, there’s still the process of marketing and selling your book. There are more opportunities online than you can possibly evaluate in any reasonable time-frame—the Internet makes things inexpensive, accessible, and utterly stressful! Should you send out review copies? Give webinars to build your list and platform? Do free book giveaways? Use Twitter to find an agent? Join big telesummits to promote your work? And if your book is out there but not selling, how do you know where to concentrate your efforts?

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A 3-Part Strategy for (Positive) Change in Your Book Publishing Results: The Introduction

time for new strategy

I like to say that there’s a difference between publishing a book and successfully publishing a book. After all, technology has made it fairly simple and inexpensive for anyone to get a book out there into the hands of agents and readers. But that doesn’t mean they’re doing it right!

Yeah, I said it.

There are lots of choices, and you have to find the path that fits you and your unique set of circumstances—your book, your subject matter, your platform, your budget, even the time you have to devote to this effort—but there is still a right and a wrong way to go about publishing a book.
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Editorial Freelancers Association Webinar —February 11, 2015

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On March 12, I gave a webinar for the Editorial Freelancers Association (EFA) as part of their Spring 2014 course offerings. The webinar was called “Self-Publishing From Both Sides,” a talk I debuted in September at the 2013 Communication Central conference.
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Ally Shares How Authors Go From Shy to Sold at MWA Carroll County Chapter–February 7, 2015

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On Saturday, February 7th, I gave my presentation “Pitching, Querying, and Proposing: How Authors Go from Shy to Sold” during the Carroll County MWA chapter meeting. The meeting takes place in the large meeting room of the Finksburg Branch Library, and lasted from 1:30 to 4 PM. Here is the description of my presentation:
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Self-Publishing Super Summit at Communication Central—September 26-28, 2014

communicationcentral

Communication Central hosted its 9th Annual “Build Your Business” Conference during the last weekend of September, and I was thrilled to be invited once again. The conference offers a unique opportunity to join my respected colleagues in Rochester, New York as we explore all aspects of a successful freelance editorial career.

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Are the Love Lies Fouling Up Your Relationships? A Book Doctoring Project

The Love Lies cover sm

It’s always immensely satisfying to help my expert clients get their message out to the world, and it’s a particular treat when I get to work on projects that are so personally exciting for me. Working with Debrena Jackson-Gandy on The Love Lies was just that—a treat. When the publisher, Sunrise River Press,…

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My Prevention Day Calendar 2015 (Prevention Books, 8/14)

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In keeping with tradition, My Prevention Day Calendar 2015 will keep you on track for 2015! As you know, I love learning about wellness topics and discovering new ways to keep a sharp mind while living a long, healthy life. Working on this series with Rodale Inc. is always enlightening and a pleasure.

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3 Signs You’re Ready for a Book

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Are you and your business really ready for a book? The decision to write a book can be very exciting. Maybe you’ve been thinking about taking this step for many years, or maybe something recently inspired you to add a book to your business and marketing strategy. But when it comes to successfully using a book to grow your business or as a source of income, it’s important not to put the cart too far before the horse. Here are three signs to help you avoid wasting time and resources.

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