Ally Returns to the Communication Central Conference – October 2016

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I am very happy to announce that I will return to speak for the 11th annual Communication Central Conference in October. This year’s theme is “Be a Better Freelancer® – Profiting in Publishing.”

Topics at this key editorial professionals’ event range from new approaches to social media to using Word to freelancing in the crafts world to editing fiction, and much more! I will be speaking about “How to Write (or Edit) a Winning Book Proposal” and am looking forward to connecting with my wordsmith peeps. If you’re going, be sure to let me know!

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Book Marketing with Ally on “Writestream Tuesday”–April 2016

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I was thrilled to begin my new recurring guest expert spot with a discussion about book marketing on the “Writestream Tuesday” podcast April 12, 2016.

Writestream co-founder and Tuesday host Daria Anne DiGiovanni first interviewed me on January 12. Since then, I’ve agreed to return to the show on a quarterly basis to talk shop and offer excellent advice to authors. For this episode, which went live April 12, 2016 at 1pm Eastern, the topic centered around book marketing and strategy. Daria used something I said during my first interview as the touchstone of our conversation: “Your book is your product, not your baby.”

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Ally to Teach and Guide Networking for Authors at BTO in March

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I hate being cold, but every winter I drag myself out of the house and down to the Eastern shore of Maryland. Why? Because I love participating in the annual Bay to Ocean Writers Conference, hosted in conjunction with the Eastern Shore Writers Association. This year I’m doing something new and exciting—the BTO coordinators are trying out sessions to facilitate networking for authors, and I’m hosting one. As with any other endeavor, publishing and promoting a book is much easier when you have a supportive network eager to help you succeed. With the right partners in place, you can get your work in front of exponentially more eyeballs, earn endorsements, increase sales, and find yet more opportunities for positive exposure. Come learn some tips on how to network productively with book promotion in mind, and work the room to start forging these powerful, mutually beneficial relationships. I’m calling it the “Finding and Working with Power Partners to Promote Your Book.”

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Writing a Book: 3 Amazing Tips to Get Started—an Interview with Ally Machate

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Writing a book to share your message, experiences, and knowledge with the world can be an amazing journey and also a great asset to you and your business! But how do you find the right idea to write about, and then how do you turn that idea into a book that people will resonate with and want to buy?

Thanks to Carrie Green of the Female Entrepreneur Association, I was able to answer this question and more. Carrie invited me as her guest expert for a 10 Minute Masterclass interview, during which I shared “3 Amazing Tips to Get Started Writing A Book.”

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Ally Teaches Successful Self-Publishing from Both Sides 2/25!

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With so many options available, it can be difficult to navigate your way to self-publishing success. But if you want great results, you need to get real. You cannot just copy what the bestsellers are doing or upload your files and hope for the best—if you want to sell more than the 100-200 copy average where most indie books cap out, you need a plan designed for your type of book and your particular situation. You need to know about the unique opportunities and limitations of the industry that many indie authors don’t discover until it’s too late.

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POLISHING YOUR WORK FOR PUBLICATION with MWA ANNAPOLIS – DEC 2015

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The Maryland Writers’ Association Annapolis Chapter had its last meeting of the year on December 16, 2015. How cool to be the year’s closer! I talked about Polishing Your Work for Publication, a subject on the minds of many would-be published authors.

The attendees received tips on improving their work to keep readers’ attention, polishing a manuscript at the technical level, and getting objective feedback before they submit or go to press.

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APSS Webinar – Polishing Your Work for Publication – Nov 2015

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I was super excited to be leading a webinar for members of the Association of Publishers for Special Sales last November as part of the organization’s ongoing series. The webinar was free.

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How to Keep Impatience at Bay and Give Your Manuscript the Love It Deserves

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There are many writers who labor over a manuscript for long periods of time without any particular agenda or deadlines. They love to write, they have something to say, and they are working to say it in the best way possible. Others are more ambitious—they come to us with a very specific timeline, and they want to know if we can help them get their book published within that timeline. But sometimes even SMART goals aren’t so smart.

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MWA Annapolis – Polishing Your Work for Publication – Dec 2015

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Maryland Writers’ Association Annapolis Chapter will hold its last meeting of the year this coming December 16, 2015 and I am happy to announce that I will be talking about Polishing Your Work for Publication.

This talk will introduce you to the most common problems that plague written works and offer simple ways to identify and resolve them in your own novel, short story, or memoir. You’ll receive tips on improving your work to keep readers’ attention, polishing your manuscript at the technical level, and getting objective feedback before you submit or go to press.

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Perfecting Your Author Platform With MWA Montgomery – Nov 2015

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The Maryland Writer’s Association chapter in Montgomery county held its monthly meeting last November 7, 2015 and I was privileged to present on “Perfecting Your Author Platform.” The meeting included plenty of time for questions and answers afterward as well.

Participants learned how to evaluate the “planks” they already have and how to design a blueprint for building a bigger, stronger platform—the most critical tool in their toolbox after the book itself.

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